Public relations

Over our twenty years experience Main Street has built up excellent relationships with local press and public bodies. When it comes to public relations, experience counts.
Case study: Camerata Ireland Festival at Clandeboye.
Every year Barry Douglas and his orchestra Camerata Ireland hold a festival at Clandeboye. The hall in which the concerts are held is very small, allowing a maximum audience of 150. This creates the exceptionally intimate atmosphere for which the festival is renowned. The number of available seats cannot be increased without losing atmosphere. An advertising campaign to sell only 150 tickets would not be cost effective. Public relations and word of mouth is therefore the only tool that can efficiently be used for the job.
This year in the run-up to the festival Main Street had the festival on radio three times (with a follow-up twenty minute programme on Radio Three), in two half pages of the Belfast Telegraph, a half page in the Irish News, two half pages in the NewsLetter and extensive coverage in the press local to Clandeboye. All concerts sold out at minimum promotion cost.